The difference between Traditional Marketing and Internet Marketing Companies in Toronto

Internet marketing Toronto

Any established business cannot be successfully without having apropos marketing pal. You need to have a proper marketing plan in order to promote to products and services. Like the webmaster dictionary states – “marketing is all the activities that directly or indirectly involved in making people aware about the company’s product. If you don’t have good marketing plan outlying the goals to be achieved and consumers to be targeted, you may not be able to generate the planned ROI and have to alter your strategies. The best internet marketing Toronto company can help you overcome your online marketing shortfalls.

Marketing can essentially split between two forms: Traditional and Digital (also known as online). While both forms of marketing play an important role in increasing customer awareness, both of this form of marketing is significantly different from one another.

Traditional Marketing

Traditional marketing is comprised of the three main forms:

  • Print media (anything that is written and printed out): Any form of newspaper, flyers, blogs and banners.
  • Traditional digital media: TV advertisement showcasing and promoting your business, radio ads
  • Telemarketing: cold calling prospective clients

Traditional marketing tends to be typically more expensive as compared to the online marketing sources. They are used better to convey messages to the subconscious mind, e.g. choosing a product over the rival product. Another big setback for traditional marketing is that it takes time to get the response expected from the audience and it is executed at a very slow pace. For the best seo Toronto company you can visit ontop for more information. There are no set metrics to quantify traditional macerating as it all based on response.

Online marketing or Internet Marketing

Online marketing has many avenues but few of the most common mediums are:

  • A professional website: E commerce websites, blog sites, directories and citations
  • Social Media: Social media website such as twitter, Facebook, sponsorship, company profiles
  • SEO: optimizing your website for better search h results.


Search engine optimization is the least expensive source out of the two marketing methods. Social media especially is free to do and helps you connect with the wider range of audience. All online source of marketing is quantifiable and you can data which can be significant for your business. You have bigger exposure to wider range of audience and you can easily promote your product and services to any part of the world.

Based on the competition in the modern, and the comparison made, it is highly recommended to opt for online marketing techniques to give your business that digital edge and attract a wider range of audience. Toronto’s best online marketing companies can help you with all your online marketing needs. All you have to is call and expert consultation is less than 30 seconds away.

Visitor Management Systems Help In Increasing Productivity and Efficiency

Do you have a lot of visitors coming in to your place of work on a daily basis? If yes then you should think about getting a visitor management system. You may have a receptionist manning your entrance making sure that all visitors are logging in or logging out. Now, your receptionist cannot always greet your visitors perfectly. Moreover, they might not always be able to ensure that the details being entered are the correct ones.

Alternatively, you might not have a receptionist. In that case, the visitors will have to wait around till one your employees appear or they will end up roaming around your place of work aimlessly. In such situations, the productivity as well as the efficiency of your organization gets hampered.

visitor management system

What Is a Visitor Management System?

In simple terms, visitor management systems can track the visitors to a facility. These systems consider any person who is not an employee to be a visitor. Therefore, customers, job applicants and employee’ family members will all be considered as visitors and tracked accordingly. They are capable of a number of things some of which are mentioned below.

  • They can keep track of the entries and the exits of the visitor.
  • These systems can maintain a visitor log offline as well as on the cloud.
  • You can allow the system to provide the necessary information for the visitors.
  • They are able to take pictures of the visitors for identification purposes.
  • You can even get the system to print out ID cards for the visitors, customized with their pictures and your company’s details.
  • It is also possible to get signatures for legal agreements and security purposes.
  • The appropriate employees can be notified when certain visitors arrive.
  • They are capable of accepting deliveries of all kinds.


The Productivity Benefits of These Systems

For any organization, the productivity is a crucial element. Visitor management systems are capable of solving two significant hurdles to a high productivity as shown below.


The Need for Fulltime Receptionists:

For many companies, it is essential that there is always someone at the reception. On the other hand, receptiovisitor management softwarenists do more than just help out visitors these days. They now have several other duties such as creating a great customer experience and even providing concierge services.

Moreover, receptionists do have other skills which can be beneficial to the company such as data entry and human resources. Therefore, the organization can benefit greatly if those skills are put to us e in the correct way. On the other hand, this will not be possible if they are forced to remain at the desk for the visitors. A visitor management system gets rid of the need for having receptionists at the desk at all times.


The Employee Productivity:

Distractions and interruptions are the biggest hindrances to productivity. As such, eliminating them is essential if you wish to enjoy a high productivity rate. This is not going to happen if your employees have to get up and help out visitors. A visitor management system gets rid of this need.

If you haven’t already, you should consider getting a visitor management system for your organization. This way, you can help your organization succeed.

360 degree performance reviews give better perspectives to employees

Every employee knows and is familiar with the limited feedback that they receive in semi-annual or a yearly basis.  These reviews give very limited information as it is done by the manager from a single mind’s perspective. Getting reviewed by your manger does give you a small indication of how you are performing but those reviews do not help you with your growth in the company. 360 degree performance review are very different from normal review by a manager.  360 degree performance reviews are designed to focus on three specific areas:

  • Reviewing and identifying measures for improvement and new skills
  • Measuring the track for improvement and new skills
  • Identifying certain behavior indicators that people may be directly or indirectly affected by

While normal reviews are done by a single person, 360 degree performance reviews are done by managers, several other peers and your colleagues on various different indicators such as team work, communication among the people, complying with business protocols and the behavior around the organization. The main focus for asking all the people that work with you to provide a feedback is to help the employee further improve and grow in the company and have a long term career development,. With many people providing feedbacks from different perspectives, it helps to get a clear picture on where does the employee stands.

360 degree performance review

It is important for the employee to regular feedback to ensure that they are doing the right thing. With constructive feedback, it gives the employee the room for improvement. As the common saying goes to that to learn anything and be an expert at it, it takes about 10,000 hours of practice. But if you do not get feedback in these 10,000 then you will be making the same mistake. In order to make this time worth it, you need to have high quality feedback coming on your way.

Another great example of why constant review is every important is programming. When you do any technical job like coding or doing a design work, you get instant feedback from the system that there is an error in the code or the alignment is not coming. This instant feedback helps the technical expert to resolve all the issues and they can address it to fix it. The feedback provided by the system is indisputable and accurate.

Similarly if you are working in a business environment, getting instant feedback may be hard as more time is devoted towards planning, analyzing and executing. But it is important to get constructive feedback time to time to help your skills further develop in a company. Even though 360 degree feedback gives you the drawbacks of any employee, it simply won’t change the person. The change has to come within the person only if they follow the 360 degree performance review accurately.

It is important to implement 360 degree feedbacks for business to give a wider perspective and help the person grow. Implementing 360 degree evaluations will certainly help more than just giving seasonal singular person feedback

5 Ways Managed IT Services in Toronto boosts your business productivity


managed IT Service

Technology is one of the biggest factors in this modern era to compete in any industry. You need to have access to updated modern technology which will help your business increase the overall productivity. Managed IT Services Toronto help all business owners manage their IT services and all the equipment with a little to no effort from the in-house team. They help in ensuring that all your software’s are updated and ensuring that all your data is safe while also tacking your day to day IT problems. Your prime focus should be on ensuring that the business is running smoothly and all your files and servers are secure.


They prevent all the problems before it happens

All Managed IT Service companies will give you a more hands approach to your IT problems. They have all the knowledge and expertise to detect problems before they happen. They will ensure that all your data and software are to update and secure so that you can function smoothly. They monitor and keep track of everything to make sure that your business runs smoothly.

You deal with an expert team

Sometimes it gets hard for many businesses to find the right kind of IT staff that have all the adequate knowledge to deal with day to day IT issues or tackling with unknown IT issues or the cost involving is out of budget. The Managed IT Companies are already established and you directly deal with people that have the expertise and knowledge to solve your IT problemsmanaged IT service Toronto

A very lucrative measure

Every business wants to invest their money which gives them highest output. Outsourcing your managed IT services helps you save up in a long term while you invest the money in the most cost effective way. You won’t have to pay full time employee salaries but you will only be paying for the services you acquired.

All your problems are solved fast

All your IT problems are solved at a much quicker and effective manner with insight from the top down level. If you are relying on an internal IT person who might be away on leave, then you can have an expensive downtime. Having an established managed IT service company will help you in resolving common problems efficiently so that you can carry on with your regular functionality.


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